BAYADA Home Health Care Case Study

BAYADA Home Health Care makes over 16,000 hires per year – predominantly for field office positions but also for office positions. The company’s challenge is to not only fill those 16,000 positions, but also to promote the brand, and find those passive candidates in hard to fill roles such as Clinical Managers, Physical Therapists, Occupational Therapists and Nurses. But when you’re making more than 16,000 hires per year, you need to look for new ways to reach candidates and think ‘outside the box’ of traditional job boards and recruiting solutions in order to attract and retain top talent.

From January to July 2013, BAYADA received more than 1,000 applicants through TweetMyJobs, and spread the firm’s brand to tens of thousands of other potential passive jobseekers on Twitter, Facebook, mobile and across the web.

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